
The Future Vision (FV) program is a series of animatic-style animated research films which explore future roles of robotics in supporting the independent lifestyles of an ageing population.
Researchers find that testing peoples’ attitude to future technology is extremely difficult, as people struggle to imagine their own lives, homes, and work in a future context. We use animation to show stories set in future worlds with locations and characters that feel normal to today’s audience. This approach has been proven to get better customer research results than previous traditional formats. The final films were created alongside and for the RUXID Team at Toyota Research Institute, between 2019 and 2024, using ToonBoom Storyboard Pro, Adobe AfterEffects and Premiere, and a workflow that preceded generative AI.
The program was awarded Silver in the Corporate Content Awards Europe 2022 (Animation).
"Turnthepage delivered excellent research-supported storytelling and an animation style aligned to the subject matter. Judges added that the style of animation was particularly compelling and innovative."
a VISION for the business
Inspired by an elderly sushi chef who was suffering from arthritis, this 2.5 minute animated film shows a future vision for an entire supply chain, supported by robot amplification technologies.
ELDERS IN AGRICULTURE.
This trilogy explores human connection to land and labour through technology. From a city community farm to a rural sweet potato farm and a vertical tomato factory, each story shows people of different ages working with robots to grow food, share knowledge, and nurture community.
SIT TO STAND - EXPLORING DEVICES AND SCENARIOS
This set of three films follows an elderly man adapting to life after a fall. Each film tests different robot formats which provide support within the same context; all enabling him to live independently and maintain his routine, even on the difficult days.
PROCESS
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